Tired of getting the wool pulled over your eyes in Internet marketing meetings? Wondering why your web traffic is a fraction of what it could be? Designed for the non-technical executive, this book will demystify how search engines decide which websites are displayed at the top of search results — and which are not — and will help you take the first steps to building your own sales lead generation strategy for the web.

User Ratings and Reviews

5 Stars Short & Sweet SEO
After hearing about SEO for the past year this book was the first “successful” introduction to SEO that I found out there. The topic seemed very nebulous, and I wasn’t a believer until I read Scanlan’s book. What I mean by this is that all of my experiences with different SEO companies and salespeople left me unsure of what their services actually entailed and how I could monetarily gauge their success. I found the book so easy to understand (and you must know that I’m not a very tech/computer saavy kind of gal!). After reading “The 12 Habits of Highly Effective Websites” I picked up another of his books [ASIN:1438263074 Web Traffic Magnet: 55 free things you can do to drive traffic to your website]. I highly recommend them both!

5 Stars If you run a business you need this book – period!
Having your own website is one thing. Driving traffic to it is another! Whether you’re the top-flight director of a serious multi-national, a partner in a medium sized business with a 6-figure turnover, or a sole trader struggling to sell a few fishing rods to pay the rent then “12 Habits” will help you grow your business. And you won’t need a Masters in Computer Science to understand the content. The author lucidly, succinctly and intelligently explains some straightforward yet effective changes you can apply to send your website’s visitor-count soaring!

There’s a phrase “all professions are a conspiracy against the laity”. Most IT books are riddled with technical jargon and industry acronyms; in short they’re authored BY geeks and FOR geeks! “12 Habits” is a breath of fresh air. The use of simple illustrations from everyday life is especially helpful. Busy executives don’t have the time to wade through hundreds of pages of jargon. We’ve businesses to run and high-level decisions to make. This book taught me the significance of the “Google Golden Triangle”, the importance of “Tag Lines”, the relevance of my website’s “Page Rank” relative to those of my competitors, and much else besides.

It’s an outstanding publication stuffed with practical, easy-to-understand hints on optimising your web presence; And theres no arguing with the price of $12 – that’s a dollar a habit! Buy it, read it, have your IT technical team apply the changes, then watch your sales go through the roof. I did.

5 Stars I thought I knew plenty before…. I do now!!!
Anyone can create a website, but without driving traffic to it, you may as well not have one. This book certainly puts you in a strong and stronger position to be able to do so. Cramming so much information into a short book like this, with easy to read diagrams and tips, it is a super investment for any business!!! I have read the book that compliments this also called ‘Web Traffic Magnet’. This book is straight to the point and tells you what you need to know!! Great Stuff!!!

5 Stars It Takes the Mystery Out of SEO
I own this book along with Scanlan’s “Web Traffic Magnet,” and I am extremely pleased with the knowledge on search engine optimization (SEO) that they provide. They take the mystery out of SEO and explain best-practice activities for achieving top search engine rankings.

“Web Traffic Magnet” is more technical than “12 Habits,” which Scanlan has intended for non-technical executives. As an SEO practitioner, however, I found value in reading both books. They compliment each other very well. And because they are both written with brevity and tight focus, they don’t overwhelm with superfluous or excessive information. They get down to the nitty gritty of SEO, which other busy people should greatly appreciate.

4 Stars Finally! SEO Made Simple
As someone who has heard the oft-used buzzwords “SEO”, “search engine optimization”, and so on, this book was refreshingly easy to read and conveyed a great deal of information on the subject. It could have used more diagrams (I’m a visual person), but that aside, it was well-written and covered a lot of ground. I plan to start building websites myself, so Mr. Scanlan’s book certainly arrived at an opportune time for me. I definitely recommend this book to anyone who wants to gain a better understanding of SEO – but next time, Mr. Scanlan, more pictures please?

Sue David – Imagine One

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Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases

Search engine optimization (SEO) is the process of choosing keyword phrases that will ensure that a specific site ranks high when those keyword phrases are part of a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.You’ll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.

• Explains the basics of search engine optimization (SEO) and how it enables a specific site to rank high in a Web search based on particular keyword phrases
• Shares little-known tricks and tips of SEO consultants that work with Fortune 500 companies
• Demonstrates how to perform a professional SEO Web site audit
• Reveals the techniques that current SEO leaders use to remain high in rankings
• Divulges secrets for spying on your competitors’ ranking techniques
• Accompanying Web site features examples as well as a promotional tool to for getting this book ranked high in online searches

As the only book focused on the subject of SEO consulting, this must-have resource unveils secret tricks of the trade.

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